AI Workflows

AI workflows for modern B2B marketing teams. Learn practical frameworks for building human-guided AI systems that improve efficiency, protect authority, and create scalable, repeatable marketing operations.

Reviving Blogs with AI: My Process For Better Performance

As promised, this week I’m sharing the step-by-step, AI-integrated process I’m testing to refresh a client’s underperforming blogs.

B2B Content Marketing

Katie Terrell Hanna

7 min read

Text that reads "How AI is Re-Writing the Content Marketer Role"

How AI Is "Re-Writing" the Content Marketing Role (and Workflow)

Artificial intelligence is reshaping the role of the content marketer, but not in the way many people expect. Instead of replacing expertise, AI is pushing marketers toward more strategic work: research, insight, and systems thinking. In this article, I share a human perspective on how the profession is evolving, the skills that matter most now, and what a modern AI-integrated content marketing workflow actually looks like.

AI Workflows

Katie Terrell Hanna

4 min read