My Work
Below are a few of the projects I'm most proud of.
Note: Due to an NDA, I can't share all the marketing content I have produced for clients. If there is a particular type of asset you'd like to see that you don't see here, contact me.
Informa TechTarget
B2B SEO Editor | Enterprise Tech Media
Click on the logo to be redirected to a database of content I helped produce for TechTarget's 'WhatIs' site.
• Led SEO-driven refresh strategy for high-authority definition content targeting competitive enterprise technology keywords across cybersecurity, AI, cloud, and data management.
• Improved search visibility and ranking stability for high-difficulty B2B queries by restructuring content for semantic depth, search intent alignment, and E-E-A-T standards.
• Contributed to sustained organic traffic performance across evergreen technical topics serving enterprise IT decision-makers.
• Identified ranking volatility and content gaps using Google Search Console data and implemented structured updates to protect and grow search share.
• Produced and edited search-optimized long-form educational content designed to support top-of-funnel awareness and mid-funnel buyer research within complex B2B purchase cycles.
Interrupt Media Marketing Agency
Director of Content Marketing | B2B IT, SaaS, Compliance
• Built and operationalized a B2B content marketing service line from inception to 10+ active clients, contributing to a $500K annual content P&L.
• Developed scalable editorial systems, hiring and training a distributed team of writers and editors to support multi-client delivery at scale.
• Partnered closely with the CEO to define, package, and refine the agency’s B2B content offering, aligning messaging, scope, and deliverables to client growth objectives.
• Managed client relationships across enterprise IT and compliance accounts, ensuring content strategy aligned to pipeline, SEO performance, and quarterly KPIs.
• Oversaw budget allocation, resource planning, and margin performance for the content division, maintaining profitability while increasing output quality and operational efficiency.
Click on the photo to see my authored blog posts on a variety of B2B marketing topics. Additionally, I proudly authored most of Interrupt's web content.
Broadly Reputation Mgmt App
Director of Content Marketing
Click the photo to go to content I authored for Broadly. I also proudly contributed copy for 75% of the sites pages.
• Developed and executed lifecycle-driven content campaigns to support subscription growth, renewal rates, and feature adoption for Broadly’s reputation management SaaS platform serving SMB verticals (automotive, home services, legal, dental, pet).
• Partnered with product and marketing leadership to align content strategy with revenue targets tied to subscription purchases, retention, and upsell initiatives.
• Contributed to measurable improvements in app adoption and customer engagement through structured onboarding, education, and nurture content.
• Supported revenue expansion efforts by creating vertical-specific messaging designed to increase conversion among high-intent local business audiences.
• Helped strengthen brand positioning and customer retention ahead of Broadly’s acquisition by Vendasta, supporting scalable marketing infrastructure.
Yapp No-Code App Builder
Director of Content Marketing
• Partnered directly with the CEO and senior engineer to refine product positioning and articulate the core value proposition of Yapp’s no-code event app platform.
• Developed founder-aligned messaging frameworks translating technical capabilities into clear, outcome-driven benefits for corporate event planners.
• Created customer case studies and proof-of-value narratives to strengthen sales conversations and support deal progression.
• Built targeted marketing campaigns designed to attract high-intent event professionals and reinforce differentiation in a competitive no-code landscape.
• Contributed to early-stage go-to-market clarity by aligning product messaging, customer success stories, and sales enablement materials around measurable event engagement outcomes.
Click on the photo to see my authored blog posts on Yapp's website.
